AN OVERBROAD PATENT ON an advertising unit consisting of a content feed - This application from Outbrain seeks to patent the idea of...Creating a content feed and using it as an advertising unit! 10 minutes of your time can help narrow US patent applications before they become patents. Follow @askpatents on twitter to help.
QUESTION - Have you seen anything that was published before 11/18/2011 that discusses:
- Content feeds used as an advertising unit
If so, please submit evidence of prior art as an answer to this question.. We welcome multiple answers from the same individual.
EXTRA CREDIT - A reference to anything that meets all of the criteria to the question above AND ALSO classifies content so as to create an advertising unit around a specific topic (e.g. Golfing)
TITLE: Advertising content with a content feed on a specific topic
Summary: [Translated from Legalese into English] Creating an advertising unit consisting of a content feed from content which is frequently changing and on a specific topic (e.g. a Golfing advertising unit consisting of Golfing content)
- Publication Number: US 20130132191 A1
- Application Number: US 13/676,471
- Assignee: Outbrain
- Prior Art Date: Seeking prior Art predating 11/18/2011
- Open for Challenge at USPTO: Open through 11/19/2013
Claim 1 requires each and every step below:
receiving data indicating a data feed to use to create a feed-based advertisement to represent content, that is to be advertised, of a content provider;
receiving the data feed that is associated with the content to be advertised;
generating, by a server computer the feed-based advertisement using one or more data elements associated with an item in the data feed; and
providing the feed-based advertisement to a user device.
In English this means:
A method comprising
Receiving a data feed of content from a content provider who wishes to advertise its content
Creating a feed-based advertisement unit based on the data feed
Sending the feed-based advertisement to a user (presumably to display on his device)
Good prior art would be evidence of a system that did each and every one of these steps prior to 11/18/2011
You're probably aware of ten pieces of art that meet this criteria already... separately, the applicant is claiming categorizing the content to create advertising feeds around specific topics (e.g golfing)
"providing feed-based advertisements using a data feed.from the Applicant"
What is good prior art? Please see our FAQ.
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