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AN OVERBROAD PATENT ON implementing a CAPTCHA test based on an advertisement - This application from IBM seeks to patent the idea of...Providing a CAPTCHA test which includes an advertisement and a question related to the advertisement and determining a reward for the user based on the response. 10 minutes of your time can help narrow US patent applications before they become patents. Follow @askpatents on twitter to help."

QUESTION - Have you seen anything that was published before 3/23/2011 that discusses:

  • CAPTCHA tests which include questions on advertisements

If so, please submit evidence of prior art as an answer to this question. We welcome multiple answers from the same individual.

EXTRA CREDIT - Questions are selected based on demographic information associated with a user or a random number

TITLE: Determining rewards based on CAPTCHA test

Summary: [Translated from Legalese into English] Receiving a request to access content from a user, providing a CAPTCHA test which includes an advertisement and a question related to the advertisement based on the user response, receiving a response to the question appearing in the provided CAPTCHA test, and determining a reward for the user based on the response and the reward level associated with the provided CAPTCHA.

  • Publication Number: US 20120246008 A1
  • Application Number: US 13/070,065
  • Assignee: IBM
  • Prior Art Date: Seeking prior Art predating 3/23/2011
  • Open for Challenge at USPTO: Open through 3/26/2013
  • Link to Google Prior Art Search - "Find Prior Art"

Claim 1 requires each and every step below:

A computer-implemented method for implementing CAPTCHA tests, comprising:

  1. Receiving, using at least one computing device, a request to access content from a user;

  2. Providing, using the at least one computing device, a CAPTCHA test to the user in response to the request, the CAPTCHA test comprising an advertisement and a question related to the advertisement, wherein the providing comprises:

    2a. determining a demographic to which the user belongs, wherein the demographic is a measure of a level of potential familiarity with subject matter of the CAPTCHA test,

    2b. determining a current affiliation level of the user, wherein an affiliation level comprises a measure of a level of access to the content allowed for the user,

    2c. selecting a random number,

    2d. determining whether the random number is even or odd,

    2e. if the random number is even, fetching all CAPTCHA tests having an associated reward level that matches a next affiliation level as compared to the current affiliation level, remove therefrom any CAPTCHA tests not matching the demographic to yield a first remaining set of CAPTCHA tests, and providing a CAPTCHA test having a lowest impression count of the first remaining set of CAPTCHA tests, and

    2f. if the random number is odd, fetching all CAPTCHA tests having an associated reward level that matches the current affiliation level, remove therefrom all CAPTCHA tests matching the demographic to yield a second remaining set of CAPTCHA tests, and providing a CAPTCHA test having a lowest impression count of the second remaining set of CAPTCHA tests;

  3. receiving, using the at least one computing device, a response to the question appearing in the provided CAPTCHA test;

  4. Determining a reward for the user based on the response and the reward level associated with the provided CAPTCHA."

In English this means:

A method for implementing CAPTCHA tests, comprising:

  1. Receiving a request from a user to access content;

  2. Providing a CAPTCHA test to the user in response to the request, the CAPTCHA test includes an advertisement and a question related to the advertisement, the providing a CAPTCHA test comprises:

    2a. Determining a demographic to which the user belongs,

    2b. Determining a current affiliation level of the user,

    2c. Selecting a random number,

    2d. Determining whether the random number is even or odd,

    2e. If the random number is even, fetching all CAPTCHA tests having an associated reward level that matches a next affiliation level as compared to the current affiliation level, remove therefrom any CAPTCHA tests not matching the demographic to yield a first remaining set of CAPTCHA tests, and providing a CAPTCHA test having a lowest impression count of the first remaining set of CAPTCHA tests, and

    2f. If the random number is odd, fetching all CAPTCHA tests having an associated reward level that matches the current affiliation level, remove therefrom all CAPTCHA tests matching the demographic to yield a second remaining set of CAPTCHA tests, and providing a CAPTCHA test having a lowest impression count of the second remaining set of CAPTCHA tests;

  3. Receiving a response to the question appearing in the provided CAPTCHA test;

  4. Determining a reward for the user based on the response and the reward level associated with the provided CAPTCHA."

Good prior art would be evidence of a system that did each and every one of these steps prior to 3/23/2011

You're probably aware of ten pieces of art that meet this criteria already... separately, the applicant is claiming Granting a level of access to the content for the user based on an elapsed time for the user to input the response


"Offering rewards based on CAPTCHA test related to advertisements" from the Applicant

"Offering rewards based on CAPTCHA test related to advertisements" from the Applicant


What is good prior art? Please see our FAQ.

Want to help? Please vote or comment on submissions below. We welcome you to post your own request for prior art on other questionable US Patent Applications.


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1 Answer 1

The idea of advertisements as CAPTCHAs is not new. For example, Solve Media filed a patent for this in 2010. However, I am not sure whether they have the additional complexity of customizing the ads for each user and using ads to give rewards, but given that Solve Media existed a long time before the IBM patent, that seems pretty obvious.

Screenshots of their clients' advertisements

Solve Media on Wikipedia

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