It is not unusual for companies to buy the rights for inventions that are not patented, including those that appear in one or more provisionals or in pending non-provisional applications. Similarly, it is not unusual for a VC firm to appraise a portfolio of provisional applications for investment purposes, i.e., to buy shares of the company owning the applications for the purpose of financing the filing of one or more non-provisional applications.
A random provisional application, by itself, has no inherent enforcement rights but could certainly be used as evidence of relevant prior art, were it to become "published" by its owners or if the disclosed invention were offered for sale or used in public, etc. If a company buys it, they may also reference it for priority (in a CIP or new application) for the invention as disclosed, or may take steps to suppress any further disclosure, under some NDA clause of the contract.