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I have planned to start an online eCommerce store in which we will be selling mostly electronic and grocery items. For our eCommerce website we want a trademark so that no one else can use our name.

When I went to official site of IPO in Pakistan, I found that all goods and services are classified into classes and we need to register our trade mark under some appropriate class as mentioned here. Then I also found this link which gave me a clue that this classification is not only followed in Pakistan but they are universal and called nice classification.

So my question here is under which class of good or services should I apply for registration of our e Commerce brand name?

There is no class that lists online stores categorically but Class 35 seems to be very appropriate for this.

As per nice classification document, class 35 includes:

  1. Advertising
  2. business management
  3. business administration
  4. office functions

and in the same document on page 25 I found this explanation if Class 35

This Class includes, in particular:

– the bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through mail order catalogues or by means of electronic media, for example, through web sites or television shopping

So Please guide me under which class of good or services should I apply for registration of our e Commerce brand name?

  • Trademarks are out of the scope of this site. You might try on Law. – George White Jul 14 at 17:20
  • @GeorgeWhite Thank you for suggesting of an appropriate community – Al Fahad Jul 14 at 17:45

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