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Some company lists their patents on their website, e.g. Peloton's website (mirror).

What are the upsides and downsides for a company to list all their patents on their website?

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I'd be speculating, but I'd guess that listing the patents makes it easier to claim "willful infringement" for which there may be enhanced damages.

As for downsides, if you are a patent troll, it might be in your interest to not publicize your IP in the hopes of catching someone using it inadvertently.

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