AN OVERBROAD PATENT ON ad targeting based on demographic profiles of website visitors - This application from Tonemedia, Inc. seeks to patent the idea of...Determining user characteristic, inferring a demographic profile based on this characteristic and showing an advertisement based on the demographic profile of the website visitor! 10 minutes of your time can help narrow US patent applications before they become patents. Follow @askpatents on twitter to help.
QUESTION - Have you seen anything that was published before 2/7/2012 that discusses:
- Using user characteristics to select a demographic profile for a website visitor, and showing ads based on that demographic profile
If so, please submit evidence of prior art as an answer to this question. We welcome multiple answers from the same individual.
EXTRA CREDIT - Using content preference of user as a characteristic to determine user profile, or correlating a bunch of users to generate demographic profiles.
TITLE: Demographic profiling to select website advertisements
Summary: [Translated from Legalese into English] A method for presenting an online ad to a website visitor based on a linking the user to a demographic profile and selecting an ad based on that demographic profile.
- Publication Number: US20130204709 A1
- Application Number: US 13/367,442
- Assignee: Tonemedia / Cellfish, Inc.
- Prior Art Date: Seeking prior Art predating 2/7/2012
- Open for Challenge at USPTO: Open through 2/4/2014
- Link to Google Prior Art Search - "Find Prior Art"
Claim 1 requires each and every step below:
A computer-implemented method of presenting an ad from an ad server to a visitor of a site available from a server comprising the steps of:
Determining a characteristic parameter associated with the visitor based on an action of the visitor at said site;
- Selecting a demographic profile for said visitor based on said characteristic parameter;
Selecting by said ad server at least one ad associated with said demographic profile; and
Presenting the selected ad to said visitor on said site.
In English this means:
A method of presenting an advertisement to a website visitor, comprising:
Measuring any parameter associated with the visitor based on an action of the visitor on the site (so presumably simply the IP address doesn't count);
Selecting a demographic profile of user based on measured parameter;
Selecting an ad basedo the demographic profile; and
Presenting the selected ad to the visitor on the website.
Good prior art would be evidence of a system that did each and every one of these steps prior to 2/7/2012
You're probably aware of ten pieces of art that meet this criteria already... separately, the applicant is claiming creating demographic profiles by correlating a user characteristic across a bunch of users.
"Typical concordance between preferences for various singers and various target segments" from the Applicant
What is good prior art? Please see our FAQ.
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