AN OVERBROAD PATENT ON managing consumer profiles based on detailed visit records of consumers. - This application from Rapidblue Solutions / Shoppertrak seeks to patent the idea of...Receiving location information and a unique identifier of a consumer, retrieving consumer profile associated with the unique identifier, and updating a consumer profile based on information related to their location! 10 minutes of your time can help narrow US patent applications before they become patents. Follow @askpatents on twitter to help.
QUESTION - Have you seen anything that was published before 4/28/2011 that discusses:
- Updating consumer profiles based on consumer's visit record info.
If so, please submit evidence of prior art as an answer to this question. We welcome multiple answers from the same individual.
EXTRA CREDIT - A visit record information includes a location visited by a consumer, date and time of visit, and length of time spent at the location.
TITLE: Updating consumer profile based on location information received from the consumer's mobile device.
Summary: [Translated from Legalese into English] Receive visit record information (such as location, date and time of visit, and time spent at the location) and unique identifier of a consumer from the consumer's mobile device, retrieve consumer profile associated with the unique identifier from a server, and update the retrieved consumer profile based on the visit record information.
- Publication Number: US 20120278132 A1
- Application Number: US 13/458,337
- Assignee: Rapidblue Solutions / ShopperTrak
- Prior Art Date: Seeking prior Art predating 4/28/2011
- Open for Challenge at USPTO: Open through 4/30/2013
- Link to Google Prior Art Search - "Find Prior Art"
Claim 1 requires each and every step below:
A system for profiling a consumer, comprising:
An agent with a memory in communication with a processor, the memory including program instructions for execution by the processor to:
Receive a visit record information element comprising information about a location visited by the consumer and a unique consumer identifier;
Retrieve location information element associated with the location;
Retrieve a consumer profile element associated with the unique consumer identifier;
Generate an updated consumer profile information element based at least in part on one or more of the consumer profile information element, the detailed visit record information element, and the location characterization information element; and
Store the updated consumer profile information element in the server.
In English this means:
A system for:
Receiving visit record information and unique identifier of a consumer from the consumer's mobile device;
Retrieving consumer profile associated with the unique identifier from a server;
Updating the retrieved consumer profile based on the received visit record information; and
Storing the updated consumer profile.
Good prior art would be evidence of a system that did each and every one of these steps prior to 4/28/2011
You're probably aware of ten pieces of art that meet this criteria already... separately, the applicant is claiming A tracking device (e.g. using bluetooth) that receives location information and unique identifier of a consumer from the consumer's mobile device .
"Location based consumer profiling" from the Applicant
What is good prior art? Please see our FAQ.
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