There is tons of prior art in this space. Here are some I could find with a quick search:
https://www.google.com/patents/WO2001086918A3 (And it's related US counterpart: https://www.google.com/patents/US20040198396)
Many of ...
Extremely obvious idea. Has been a common practice for years, as the fact that this page existed prior to the application date shows:
These patents, filed in 2001 and 2006, may cover the geo-location aspect:
US 6452498 B2
System and method for providing geographic-based advertising
US 8478887 B2
Providing advertisements to a computing device based on ...
Many companies have been talking about or doing this well prior to 2012. For instance, Placecast (http://placecast.net/press/releases.html) had this press release from 2010:
in which they work with a mobile operator (O2 in the UK in this case) so as to get user ...
Here's an excerpt of an abstract for a presentation given at the O'Reilly Where 2.0 Conference on April 1st 2010.
Once shoppers have compared price and availability and selected their
item, it is placed on hold to be picked up at a convenient retail
location. The service can then deliver “on the way” ads based on a
customer’s current location, and ...
Foursquare existed before this patent, and that's their entire business model.
Do web archive links count as prior art? Here's a page describing their geotargeted advertising: http://web.archive.org/web/20100102013959/http://foursquare.com/businesses/
A similar but not identical idea was presented in the movie Minority Report.
Where facial recognition on billboards would change ads to a specific individual.
NEC and IBM used RFID and facial recognition to create bill boards that change to offer ads tailored to who walked by. The Telegraph reported this on
Aug 1, 2010
Haven't Yelp and CitySearch both been doing this since 2008? There's a screenshot from December 2008 here showing the interface with a "0.1" miles" from here tag on listings. The article text says "Both tap into the iPhone’s GPS to let you find nearby restaurants, bars, clubs, hotels, and stores. "
We've been doing this at Streetbank.com since 2009. The user signs up, we detect their location, then we show them things in their area. The things are usually to be given away rather than sold though. We do allow tradespeople and shops to advertise their wares to local people.
http://nearbygamers.com does all these things. It's not "buyer" and "seller", but those words don't appear in the claims list. Looks like it was built in 2007 http://push.cx/2007/announcing-nearbygamers
Eventbrite, a "marketplace" for event tickets had a similar system in place before 2011.
They detected the location of the archive.org crawler as San Francisco and outputted matching events:
They still do this today.
Groupon also had something similar in place:
While the API ...
How about eBay's location search, which looks to be around since at least 2005.
Here's a link to the WayBackmachine's archive from 2007 showing you could search for an item based on postcode and distance.
Was having a look at Scoutmob.com as possible prior art. They've been around since 2010
How scoutmob works:
You get a deal for a shop/business/vendor from ScoutMob.com (this step is optional, you can use device to get deals closest to your location - video demo ).
The deal is only able to be redeemed when the user is in proximity of the vendor (based on ...
Back around 2006-2007 I worked for Green Packet Inc. (www.greenpacket.com). We developed routers and mobile IP software. One fo the features of our carrier grade routers was location based services. It used routing information (which port/subnet is the device connected to) to figure out the user's location. From the routing information we can associate the ...
A startup called Doot seems to have implemented location based messages in September of 2011. Does this suffice as prior art?
"...with the Doot app, you’re able to tag a location with a message, or a doot, even when you’re not ...
In the public transit industry, there were companies doing this back when I went to the APTA conference in 2008. Trying to get some extra advertising revenue. Substitute a "bus" as the mobile device, and this is more-or-less the same thing...
Article from 2011 about GPS-based audio advertisements in buses: http://www.boston.com/news/local/massachusetts/...
The application also contains a claim for using RFID to get the location of a device:
"2. The method of claim 1, wherein the computer receives the data via a radio frequency identification tag of the device."
In an article titled "How RFID Tags Could Be Used to Track Unsuspecting People", published 18 Aug 2008, Scientific American documents drivers ...
Like most modern smartphones and tablets, Apple iOS devices have used many of the methods in this patent application for years.
For the location aspect, Apple filed US Patent #8,396,485 on 9 Nov 2010. Their system works by using cell towers to track the coarse location of a user, which uses less power. When the user enters a coarse location that contains ...
When I arrived in Finland in early 2006, the local trains in the Helsinki area already did this routinely, in the form of automatic announcements when approaching stations. The Metro line restricts itself to reading out the name of the approaching station, while the mainline commuter trains also announce interchange information when approaching certain ...
This document, which dates back to June of 2004 describes a method of using Bluetooth sensors to find a users location and send ads based on that information. The figure below is taken from the document linked above.
FourSquare has a "Specials" feature, which will display businesses offering discounts near you on a map. It was discussed in this press release on 3/9/11: http://blog.foursquare.com/2011/03/09/a-whole-new-world-of-specials/
Regarding sporting goods, the post also specifically mention Sports Authority running a special through the program.