The idea of advertisements as CAPTCHAs is not new. For example, Solve Media filed a patent for this in 2010. However, I am not sure whether they have the additional complexity of customizing the ads for each user and using ads to give rewards, but given that Solve Media existed a long time before the IBM patent, that seems pretty obvious.
Screenshots of ...
This Patent Application received a non-final rejection by the US Patent Office! The rejection was based in part on prior art found by Ask Patents community in this answer!
Method for weather-based advertising
US 7080018 B1
priority date is May 10, 1999
A system and method that allows for weather-based planning of future activities and/or ...
In 2008, the Internet Content Syndication Council (http://www.internetcontentsyndication.org/) published a white paper entitled "Content Creation and Distribution in an Expanding Internet Universe":
Point 1 (of the plain english) is embodied by the idea of "Internet ...
It seems that (among what I'm sure are a million others) a company called Helihub has been doing this kind of context sensitive advertising based upon news stories for some time (September 2011):
They seem to focus on helicopter stories but there are categories within that are categorized ...
AdWords already has several 'scheduling' features detailed in the following link. Sounds very similar to the 'timer' claim this patent seeks.
A post on a Drupal plugin that lists "activation/expiration scheduling based on time, clicks or views" ...
This sounds like it would have been done during the dot-com era, when there was a boom in multinational e-commerce websites. It's really hard to be specific about it though.
What I'm thinking of is an e-commerce site which guesses the user's location by their IP address or a Web browser setting, and when they land on the generic front page, automatically ...
There are two aspects to patentability: novelty and non-obviousness. Novelty relates to whether anyone else has applied the same solution previously. I can't answer that question in this case, but the patent examiner didn't find significant enough prior art to invalidate the claims. Second is non-obviousness. Your own reaction to this patent where you state "...
This patent is an implementation of RCF3835 that at first appears specific to Press Releases, but then in claim 2 is broadened to any content.
Claims 3 to 5 just describe a webpage
Claim 6 is a description of a Data Provider in RCF3835
Claim 7 to 10 is the application of analytics to "Sponsored Content" Which Google has been using in Adwords since ...
United States Patent Application 20060217110 - Filed March 25, 2005
Prioritizing the display of non-intrusive content on a mobile communication device
"Advertisements and the timing of the display thereof on tickers of mobile devices are selected based on activity of the mobile devices and bids made by advertisers. Advertisers define conditions of the ...
" Yahoo! tries to show you ads that are relevant to you. To do this most effectively, we may use information ...
This describes Google's "Google Display Network" from 2009, which sorts users into demographics based on their behavior, so that advertisers can show ads that are relevant to that demographic.
From the site:
"For example, if someone frequently visits sites that have a ...
This document, which dates back to June of 2004 describes a method of using Bluetooth sensors to find a users location and send ads based on that information. The figure below is taken from the document linked above.
FourSquare has a "Specials" feature, which will display businesses offering discounts near you on a map. It was discussed in this press release on 3/9/11: http://blog.foursquare.com/2011/03/09/a-whole-new-world-of-specials/
Regarding sporting goods, the post also specifically mention Sports Authority running a special through the program.
I think that this article may be a good start.
Couldn't find a document backing it up but the post is from 9/18/07 and clearly reads:
Sprint and Microsoft Debut Location-Aware Local Search
...The GPS location-aware that's going to automatically figure out what city you mean when you're searching for "Sushi Restaurants" isn't actual GPS—it's ...