5

The idea of advertisements as CAPTCHAs is not new. For example, Solve Media filed a patent for this in 2010. However, I am not sure whether they have the additional complexity of customizing the ads for each user and using ads to give rewards, but given that Solve Media existed a long time before the IBM patent, that seems pretty obvious. Screenshots of ...


4

This Patent Application received a non-final rejection by the US Patent Office! The rejection was based in part on prior art found by Ask Patents community in this answer! Method for weather-based advertising US 7080018 B1 priority date is May 10, 1999 ABSTRACT A system and method that allows for weather-based planning of future activities and/or ...


2

It seems that (among what I'm sure are a million others) a company called Helihub has been doing this kind of context sensitive advertising based upon news stories for some time (September 2011): http://helihub.com/advertising/context-sensitive-advertising/ They seem to focus on helicopter stories but there are categories within that are categorized ...


2

AdWords already has several 'scheduling' features detailed in the following link. Sounds very similar to the 'timer' claim this patent seeks. https://support.google.com/adwords/answer/2404244?hl=en https://support.google.com/adwords/answer/2404244?hl=en A post on a Drupal plugin that lists "activation/expiration scheduling based on time, clicks or views" ...


1

There are two aspects to patentability: novelty and non-obviousness. Novelty relates to whether anyone else has applied the same solution previously. I can't answer that question in this case, but the patent examiner didn't find significant enough prior art to invalidate the claims. Second is non-obviousness. Your own reaction to this patent where you state "...


1

This patent is an implementation of RCF3835 that at first appears specific to Press Releases, but then in claim 2 is broadened to any content. Claims 3 to 5 just describe a webpage Claim 6 is a description of a Data Provider in RCF3835 Claim 7 to 10 is the application of analytics to "Sponsored Content" Which Google has been using in Adwords since ...


1

This describes Yahoo's ad serving/targeting from their own Privacy Policy in 2008 (from the Internet Archive Wayback machine) at: http://web.archive.org/web/20081219224808/http://info.yahoo.com/privacy/us/yahoo/adserving/ From the Privacy Policy: " Yahoo! tries to show you ads that are relevant to you. To do this most effectively, we may use information ...


1

This describes Google's "Google Display Network" from 2009, which sorts users into demographics based on their behavior, so that advertisers can show ads that are relevant to that demographic. http://adwords.blogspot.com/2010/09/new-for-google-display-network-show-ads.html From the site: "For example, if someone frequently visits sites that have a ...


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