USPTO already found the following prior art in their international search report:
US 2010/0293047 A1 (Schwartz et al.) (filed 14.05.2010)
US 7,406,434 B1 (Chang et al.) (filed 17.12.2001)
US 2011/0040611 A1 (Simmons et al.) (filed 13.08.2010)
I just thought of:
US20080046317 A1 (Christianson et al.) (filed 21.08)
Christianson's goal seems similar to ...
Here is a link to the "Dynamic Search Ads" from google which is designed to respond to current search behavior and self-adjust. In addition it offers tracking and reporting facilities to monitor keyword campaign metrics so adjustments to targeting can be made.
This product uses "ads are answers" to allow a customer to refine targeting criteria for an ad ...
Do these help?
http://www.ppcevolution.com/mikespecial/ - Dec 2010
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