3

Extremely obvious idea. Has been a common practice for years, as the fact that this page existed prior to the application date shows: http://en.wikipedia.org/w/index.php?title=Geotargeting&oldid=481865084


2

These patents, filed in 2001 and 2006, may cover the geo-location aspect: US 6452498 B2 System and method for providing geographic-based advertising https://www.google.com/patents/US6452498?dq=wayport+location+based&hl=en&sa=X&ei=VzIdUp7lK4_YyQGHhIHYBw&ved=0CFYQ6AEwBTgU US 8478887 B2 Providing advertisements to a computing device based on ...


2

Many companies have been talking about or doing this well prior to 2012. For instance, Placecast (http://placecast.net/press/releases.html) had this press release from 2010: http://www.vscconsulting.com/dev/clients/PressReleases/619/PR-O2_Placecast%20UBERFINAL.pdf in which they work with a mobile operator (O2 in the UK in this case) so as to get user ...


1

In the public transit industry, there were companies doing this back when I went to the APTA conference in 2008. Trying to get some extra advertising revenue. Substitute a "bus" as the mobile device, and this is more-or-less the same thing... Article from 2011 about GPS-based audio advertisements in buses: http://www.boston.com/news/local/massachusetts/...


Only top voted, non community-wiki answers of a minimum length are eligible