Google is not the company that filed the application. If you examine the Legal Events, the application for this patent was originally filed by a Canadian startup company affiliated with the University of Toronto:
ASSIGNMENT OF ASSIGNORS INTEREST
ASSIGNOR:THE GOVERNING COUNCIL OF THE UNIVERSITY OF TORONTO
Effective date: 20130311
Owner name: DNNRESEARCH INC.,...
Yes, you may (at least for now) because the patent is only at the application phase, which means it is not yet enforceable. However, if the patent is granted, then it is retroactive to the Priority Date, which could potentially make you (your institution) liable for damages.
I would not expect the WIPO application to succeed in its current form because ...