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AdWords already has several 'scheduling' features detailed in the following link. Sounds very similar to the 'timer' claim this patent seeks. https://support.google.com/adwords/answer/2404244?hl=en https://support.google.com/adwords/answer/2404244?hl=en A post on a Drupal plugin that lists "activation/expiration scheduling based on time, clicks or views" ...


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It seems that (among what I'm sure are a million others) a company called Helihub has been doing this kind of context sensitive advertising based upon news stories for some time (September 2011): http://helihub.com/advertising/context-sensitive-advertising/ They seem to focus on helicopter stories but there are categories within that are categorized ...


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